Salming is today one of the world's largest brands for floorball and is also big in handball, floorball and a variety of other ball sports. The brand has its origins in hockey legend Börje Salming and was founded in 2001. Salming is for those who understand the importance of hard work and who do not make excuses, in the pure Börje Salming spirit. In 2021, Salming also entered the world of padel. What started with a most appreciated padel shoe has now grown into a complete padel collection with ambassadors such as Antonette Andersson, Cayetano Rockfort and Gonzalo Rubio.